WARNING!

We have been advised to take this sign out due to it not actually being needed as it could cause some unnecessary concern, although we are aware for future references that the harm of flashing images with someone who has epilepsy- however in our case it is not needed. 

Mac 2 Draft 3

We are so close to being finished now, however we just need to add a one more scene at the end which concludes the narrative of our music video.

Extra Extra Read All About It..

We watched our music video once edited (although we are still in the process of finishing) and we were skeptical, there was something missing but we couldn't put our finger on it, and so we decided to show some of our peers and extra people and ask them how we can improve and what could we add or remove to make our music video more effective. Most of our peers told us that they wanted a more of an excited ending as ours was just the main protagonist (Lauren) waking up from her life-like dream which portrayed too much of a narrative like film rather than an upbeat music video. This is why we created other scenes into the music video such as; a bottle filled with a chemical, a test tube filled with chemicals, and also a 'scientist' walking to his/her lab with the test tube.

Adding our Band & Song Name...

We used Adobe Photoshop to choose which, out of the black or white background, looks better to introduce our band name and song title to our music video.

Below you will see both of our ideas of both band name and title:

We found the font from an online website which specialises with fonts of which we also used the same we address for our AS Film Opening 'dafont.com'.

We decided on a scratched effect because it really fits with the way our music video is portrayed and also the main protagonist having MPD and with one of our main scenes being shot in a hospital.

How Random?

When we were editing our music video we added and took away certain scenes that did not fit, then watching it in full, we realised that because the track 'Animal' was very quick, we needed more choppy and quick editing to add more jump cuts. 

This meant that we also needed quick videos and pictures to easily slot in for one or two seconds of which we took in Central London and a couple of pictures below shows the footage we have decided to add.

Mac 2 First Draft

After we shot our last scene we can now start putting it all together and editing it to the standard of Joseph Kahn (or we can try) and then win an award for 'Best Music Video' (because we can dream..) but we will make it to the best standard that as a group we have and below is the progression of our first draft.

Digipak - Front & Back

For the front cover, I decided on making my digipak very unique by adding different font text of a 'scratchy' effect to reflect the theme of our genre- indie pop, with the mise-en-scene (the artist's costume) being 'her style' and therefore the reasons of  an 'indie' genre is the fact of individuality which sines through your music. Therefore Lauren's style is very quirky, 'careless'- in the respects of that is what the fashion of this year seems to be so 'fashion foward', and sporty which is why she wears socks and trainers.

On the back cover I used Photoshop to layer a variety of pictures that I had taken of Lauren. I had then decided to add some saturation to them so that they would stand out and be very eye-catching to the viewer. I decided not to use the same 'scratchy' font for the titles of the songs that would be on the album and also for our band name 'The IVth' for the reasons that the audience would not actually be able to read it and last thing you want is to not have an audience because they don't know who you are because the name is not clear enough.

Last Filming Day

 

It took a very long time to film again as we found it very hard for each and every one of us to be free again. We could have just two of three of us filming but having the whole group there, we have found that we produce the best results as we all have a different perspective on things and therefore the criticism and creative decision making and new/original ideas really do help with what we film.




 Above shows an establishing shot of where we filmed. We went to Enfield Town Park to film for our last day.
Today was a great day to film as the weather was exactly what we wanted- gloomy but also dry which reflects on how the protagonist is feeling in her narrative, sad, stable lost and free.
However after about an hour of searching for a good spot to film, we found an amazing and empty golf course which was perfect to portray escapism which is what our main protagonist is wanting.

It's The 21st Century

We all love music, we all have different styles and tastes and the great thing about technology is that you can listen to music just about anywhere (unless you're in space then expect disappointment) but there are so many platforms of media and brands which specialise in sharing music, such as:

     

Digipak Disk

 For the disc, I wanted to incorporate our music video, so to link both the two together I decided to take the images of when we tested the watercolour and ink in water and once I had put it on Photoshop, I can then remove the background of the water and add a basic colour of black to conform to the colour palette of my digipak. Once I had finished this, I took the pipette tool and experiment with the colour of ink- because I found the original colour of bright fuchsia what look like the 'odd one out'.

Inside My Digipak

I used Photoshop again for the inside of my digipak, I used other pictures I had taken of Lauren, saturated them and then duplicated them to merge them onto one another. The inside will have one folding cut which will leave two panels. The disc will be placed onto the right hand panel of the inside of my digipak, then when the panel folds, you will see the back of my digipak.

Digipak - Side Panel