The 1975 - Sex
In this music video, the band and especially the star of the group gives an emphasis of looking at the camera throughout their performance which is called the 'male gaze'. It is used to attract and connect with the audience and fans who view the video. The band- The 1975 may have used black/white lighting to give off the meaning of their band name 'The 1975'.
The Killers - Somebody Told Me
The Killers break the fourth rule by using direct eye contact (1:29) which is a common feature used in performance videos unlike narrative videos which tend to maintain a naturalistic approach. They also use the 'star image' of the main vocalist to advertise and sell their name and album/songs.
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